Like all successful endeavours, strong donor relationships stem from time, effort, and patience.
We invest our time and resources on defining the ‘Donor Journey’ – the complete experience that donors share with your organisation. By following this journey, we make sure they engage with you for a longer period of time.
The Donor Journey
Recruitment / Conversion
The next step is to convert prospects into supporters of your organisation. We do this through a variety of channels such as digital, mobile, tele-calling, and face-to-face.
Welcome
As the name suggests, this step is all about welcoming new supporters and thanking them for their efforts. The ‘welcome’ stage is crucial to retaining donors, as studies have shown that a sizable portion of supporters tend to quit within the first three months of joining.
Engagement
This stage of the journey involves consistent and fruitful engagement with your new supporters. We look at different ways to keep your supporters motivated and stay true to the cause.
Upgrade
This step of the journey refers to enhancing the value of your relationship with a donor. For us, this means encouraging supporters to contribute or participate at a higher value than they are at present.
Loyalty
This step entails contacting your donors to see how satisfied they are with their involvement and seeking their feedback. We believe that satisfied, loyal donors are the key to success.
