Street Fundraising Tips
Street fundraising requires a dedicated team of trained professionals who understand your NGO’S cause and are able to persuade potential donors on your behalf.
At DDII, street fundraisers undergo an intensive training process that includes practice sessions before hitting the streets. However, there’s nothing better than practical experience for a fundraising professional to be more effective.
Here are six key street fundraising tips for fundraising professionals:
Knowing Who to Stop
Street fundraising is all about making observations about your prospect on the fly. A prospect’s ability to donate can usually be determined by their appearance or things they carry. For example, a person in formal clothes and carrying a laptop bag will most certainly be employed, which means they can be approached. Street fundraisers also mostly approach those above 25 years of age.
The busy nature of streets in Indian metros means that people often consider street fundraisers as an intrusion in their daily lives. Therefore, stopping a stranger on the street requires a good deal of personal confidence. Make eye contact and have a pleasant smile to break the ice. Being polite and enthusiastic about the cause you’re promoting is essential. Confidence increases with practice but it’s also built by being prepared for your pitch, which includes having relevant answers for a potential donor’s anticipated questions.
Non-verbal communication and body language
Having a pleasant and confident body language is one of the most important street fundraising tips. It is an essential part of non-verbal communication, and precedes your presentation. Always approach a prospect from the front in a friendly manner. Maintain an appropriate distance while talking. Avoid crossing your arms or pointing at the prospect – gestures that connote negative behaviour. Present your charity’s cause in a clear voice that has the right intonation, one that is neither excessively loud nor feeble.
Marketing professionals thrive on the idea of an elevator pitch – a 10-second summary of your product or service. Time is vital, especially while fundraising on the street. You only have a few minutes to convey your non-profit’s cause and invite action from a potential donor. State your message precisely, while keeping the conversation open-ended. Ask leading questions and understand the prospect’s view on your cause. Carry on the conversation with our next street fundraising tip.
Be a Listener
Remember that street fundraising depends on a good conversation. Asking open-ended questions about their passions and interests allows you to gain insights into your prospect’s views. Listen carefully for aspects in their response that could be aligned to drive the conversation further, towards your NGO’s cause. Strangers often open up when they notice that you’re paying them complete attention. Decode the information from the person and gauge their interest to subscribe or donate to your charitable cause.
Street fundraising is a tough job to do. It demands personal time and money from your prospect, making it ripe for rejection. Not every person you speak to will have the time or interest to hear you out; it’s a fact. Instead of getting dejected, have a positive outlook. Place yourself in your prospect’s shoes and attempt to understand what is perhaps preventing them from making a contribution to your NGO. And this is exactly when all the above street fundraising tips come in handy. If a person is too busy to talk right now, ask them if you could call them at a later time. If the person refuses, smile and thank them for their time, while reminding them of your NGO and where they could reach out if they change their mind.