In the world of fundraising for NGOs, there are few tactics that connect with prospective donors as effectively as Face-to-face Fundraising does. Also known as Street Fundraising or direct dialogue fundraising, this tactic is designed to engage with a large prospective audience, yet it proves to be cost-effective in the long-term.
Charity fundraising organisations in India often make use of professional teams, who stand at busy public spaces such as bus stops, markets and private venues, in an effort to attract donations from passersby. Converting pedestrians into long-term donors for your charity is the ultimate goal of this tactic.
Setting the Scene
Storytelling is a very important tool to engage with such non-captive audiences. Direct dialogue fundraisers are usually young people who are passionate about a cause and attempt to make the average pedestrian aware of your NGO’s cause. DDII has an intensive training program that guides and moulds these youngsters into professional fundraisers. Personally interacting with a potential donor on the street is known to build trust and generate support for your charity’s cause. Your charity also gets a dependable human face, which is proven to be a dealmaker in order to raise funds on the street.
Get a Foot in the Door
Face to face fundraisers understand that not everyone will have the time or confidence to make a quick decision to donate to your cause based on a single interaction on the street. We have often observed that many people have the urge to contribute to a cause but the timing may just not be right to instantly donate. Such persons often leave behind a contact card, which results in valuable lead generation on an individual basis. Meticulously following up on such leads opens up many doors to secure long-term and one-off funds for your non-profit. Leads, especially from high net-worth donors working in the corporate world, can help secure a targeted budget for your charity’s cause.
At DDII, we believe that your NGO deserves a chance to tap into India’s vast demographic of socially-aware, working professionals who can regularly contribute as donors. We also believe that everyone should have the opportunity to contribute to an environmental or social cause they believe in.
Our face-to-face fundraising professionals will help you bridge the gap between your charitable cause and potential donors through designing and implementing effective campaigns on your behalf. DDII also helps you maximise your leads by providing a wide range of services in the areas of donor enrolment, retention, mobilisation, and marketing.