Effective Direct Dialogue Fundraising for Your NGO
In the world of fundraising, few campaigns are as personally connected to your donor audience than direct dialogue fundraising. Also known as Street Fundraising, these campaigns are designed to engage with a large number of casual donors that prove to be cost-effective in the long-term.
Direct dialogue fundraising in India often makes use of professional teams, who stand at busy public spaces such as markets and private venues in an effort to attract donations from potential donors. Converting these passers-by into long-term donors for your charity is the highest objective of direct dialogue fundraising.
Storytelling is a very important tool to engage with such non-captive audiences. Direct dialogue fundraisers are usually young people who are passionate about a cause and attempt to make the average pedestrian aware of your NGO’s cause. DDII has an intensive training program that guides and moulds these youngsters into professional fundraisers. Personally interacting with a potential donor on the street is known to build trust and generate support for your charity’s cause. Your charity also gets a dependable human face, which is proven to be a dealmaker in order to raise funds on the street.
Direct dialogue fundraising professionals understand that not everyone will have the time or confidence to make a quick decision to donate to your cause based on a single interaction on the street. We have often observed that many people have the urge to contribute to a cause but the timing may just not be right to instantly donate. Such persons often leave behind a contact card, which results in valuable lead generation on an individual basis. Meticulously following up on such leads opens up many doors to secure long-term and one-off funds for your non-profit. Leads, especially from high net-worth donors working in the corporate world, can help secure a targeted budget for your charity’s cause.
At DDII, we believe that your NGO deserves a chance to tap into India’s vast demographic of socially-aware, working professionals who can regularly contribute as donors. We also believe that everyone should have the opportunity to contribute to an environmental or social cause they believe in.
Our direct dialogue fundraising professionals will help you bridge the gap between your charitable cause and potential donors through designing and implementing effective campaigns on your behalf. DDII also helps you maximise your leads by providing a wide range of services in the areas of donor enrolment, retention, mobilisation, and marketing.